Netflix announced through a blog post its decision to stop selling DVDs starting with November 30, in order to focus its efforts on DVD rentals and video streaming. "Our core business is delivering great movie rentals to you on DVD by mail and instantly to the computer and TV," explained a Netflix representative in the blog post. "So we've decided it makes sense for us to focus exclusively on that. This means we will stop selling previously viewed DVDs through the Web site. Online sales will continue through the end of the day on November 30th."

Some users believe that this is the first step in a series of actions that will lead to the company’s decision to get out of the DVD business entirely and just carry on with the online streaming service. Its new Watch Instantly movie-streaming player finished the first round of beta testing and it is now also available for Mac users. The online service offers at this point about 12,000 titles and even if the company wanted to completely let go of its DVD service, it cannot happen until the entire archive will be available over the Internet. The DVD collection has more than 100,000 titles and the process of taking them online will certainly take a while, as it depends on a series of different factors.

The company is expected to sell its used DVDs to a third party DVD dealer, as there are already several reports about Netflix’s used DVDs being sold on some New York City street corners.