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Napster, the largest on-line
music subscription service, announced that starting with the second quarter of
2008, all downloads will be converted to MP3 format, except for the
music subscription service, which will continue to have copyright restrictions.
MP3 format is compatible with
most of the portable Mp3 players and music phones, including the iPod and
iPhone, and does not submit to copyright restrictions and limitations. It is
the first time an online music subscription service announces a complete and
total format conversion to MP3 files of its download sales.
Songs used to be submitted to
DRM (digital rights management) in order to prevent illegal copy or
distribution of songs, but the music companies requiring that and the music
consumers completely disagreed, and the system became highly unpopular.
Chris Gorog, Napster chairman
and chief executive, said in a statement: “As there is now a critical mass of
support for MP3s we are very pleased to announce we will soon offer our
customers the user-friendly MP3 file format throughout our product line-up and
provide the top-tier content our users expect from napster.”
The Napster representative also
added: “The ubiquity and cross-platform compatibility of MP3s should create a
more level playing field for music services and hardware providers and result
in greater ease of use and broader adoption of digital music.”
The decision to convert single
tracks, as well as albums, into MP3 format, follows the step three of the world’s
largest recording companies, Universal Music Group, Warner Music Group Corp.
and EMI Group PLC, who submitted to the highly popular MP3 demand for music
tracks.
“We projected a year ago that
there would be a critical mass of support for MP3, and we’re pleased to see the
music industry is beginning to support it,” Gorog also said. “There’s now
enough top-tier content out there.”
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