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Napster’s January announcement
became a reality as of today: the online music service announced the
availability of MP3 files, which are compatible with almost any portable
device, including the iPod and the iPhone, and don’t submit to copyright restrictions
and limitations. However, the conversion will not include its subscription
music service, which will continue to have copyright restrictions.
Songs used to be submitted to
DRM (digital rights management) in order to prevent illegal copy or
distribution of songs, but the consumers completely disagreed with the music
companies, and the system became highly unpopular.
As of Tuesday, Napster offers
over 6 million tracks in MP3 format, the largest library of its kind, and comes
as a response to Apple’s clear dominance on the market with its iTunes Online
Store. The difference between the two is that Napster offers no limitations,
while the iTunes tracks come with a Fairplay DRM which prevents them from being
played on other devices than the iPod.
Challenging Apple’s iTunes Store
is probably one of the hardest things to do at this moment, especially
considering that it recently became the number one music retailer in the U.S. However,
Napster’s escape “from under the DRM cloud,” how Chris Goroc, Napster chief executive,
told Reuters, will give consumers the freedom to listen to the music they’ve
purchased on virtually any device.
The DRM-free tracks will cost
$0.99 each, and $9.95 an album, similar to the prices on iTunes. The decision
to convert single tracks, as well as albums, into MP3 format, follows the steps of
three of the world’s largest recording companies, Universal Music Group, Warner
Music Group Corp. and EMI Group PLC, who submitted to the highly popular MP3
demand for music tracks.
Goroc said in a statement
earlier this year that they expected a broader adoption of digital music, as
the music industry began to support the format. Napster joins Amazon.com in
offering MP3 downloads, although tracks in its subscription service will
continue to be submitted to DRM.
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