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Napster (Nasdaq: NAPS)
today announced that the company will soon launch the first deployment of
its over-the-air (OTA) music subscription service through Napster Japan, a
joint venture between the company and Tower Records Japan, with NTT DoCoMo,
Japan's largest wireless carrier. The service will be the first deployment
of Napster's OTA music subscription service and will provide DoCoMo's
customers with wireless access to Napster's unlimited listening and
downloading music experience with full integration with Napster's industry
leading PC-based subscription service.
The new Napster OTA service will be available to DoCoMo's iMode
subscribers via the soon-to-be-released 904i series of handsets, as
announced today in Japan by DoCoMo. Napster's OTA music subscription
service is an extension of the company's award-winning Napster To Go PC
service, which enables unlimited downloading and transfer of tracks for one
low monthly fee to compatible portable digital music devices and cell
phones. Napster's new OTA subscription functionality will be available to
DoCoMo's customers as an extension of the Napster To Go service at no
additional cost and will be available to both new and current Napster To Go
customers.
In addition to receiving full-length songs directly on their mobile
handsets, when subscribers use the Napster To Go OTA service to download
songs without connecting to a PC those tracks will be "bookmarked" and
added to their PC collection. Further integrating the PC and OTA
experience, users of the Napster To Go OTA service will be able to view
Playlists available on the PC and download them directly to their handsets
over-the-air. Users of the 904i series of DoCoMo phones will also still
enjoy the option of side-loading content from the PC onto their phones, as
with any other Napster To Go compatible portable music device.
In another first, Napster will offer the ability to integrate billing
for the Napster To Go service directly into a user's NTT DoCoMo mobile
phone bill. 904i series handset users will have the option to sign up for
Napster To Go directly through their handsets and select integrated billing
at the time of registration.
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