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NHL
announced a partnership with Sling Media around the company’s upcoming
Clip+Sling technology.
Clip+Sling
will enable all current and future Slingbox customers to clip and share live or
recorded segments of NHL programming online with friends, family and others.
“Having
the most tech-savvy fans of all major professional sports, who also tend to be
early adopters of new technology, makes offering NHL content through Clip+Sling
a natural fit,” said Keith Ritter, President, NHL Interactive CyberEnterprises.
“This partnership expands the visibility of our NHL games online and we are
excited and proud to be the first sports league to offer this service to our
fans.”
Though the
content can only be clipped by Slingbox users, anyone can access the Web portal
that will host the clips. NHL clips posted to this site will be searchable and
categorized by NHL as a league and NHL clubs to help users navigate through
clips with ease. In addition, the NHL will also make its own long-form and
short-form content available on the video destination site.
Meanwhile,
MLB Advanced Media has expressed concern that users will stream home games to
themselves while they're on the road (which interferes with their own online
offerings). The group claims that the Slingbox allows for the
"redistribution of content without MLB’s express written consent,"
though it has, thus far, stopped short of filing any legal action.
Sling has
signed a similar deal with CBS, which it first announced in January at the
Consumer Electronics Show, but the service is currently in private beta
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