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If you intend to watch some season premieres this fall, the
TV is not the best place to go! In a desperate attempt to regain some of the
lost audiences, TV networks have already established a trend of making TV show
premieres available on the Web first, and this year is no exception.
The bottom line is: the Internet has attracted a great deal
of TV viewers lately, so what’s the point in fighting it? NBC for example will make
five of its season debuts available on Hulu, one week before they air on TV. The
five shows are: Knight Rider, Lipstick Jungle, Chuck, Life and 30 Rock.
By simply looking at this list, we can see that NBC will
still have their “piece de resistance” debuting on TV, and we are of course
talking about Heroes, and there is a very logical explanation for that: the Web
will always be the fastest way to promote a show, but what’s the point in
promoting something that needs no introduction?
So Hulu will act this season as a launch pad for NBC shows
that either lack viewers, or need a little push, such as Knight Rider, that NBC
wants to promote. It’s just like advertising, only you don’t have to buy
anything, you just have to remember to turn on the TV on time for the show.
NBC is not the only TV network to adopt this strategy. Other
networks, including HBO, have reached the same conclusion: the Internet is the
fastest way of turning a TV show from anonymous to popular.
This fall, Hulu will also bring the season premiere of
Prison Break and It’s Always Sunny in Philadelphia.
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