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MySpace announced in Cannes,
France a new partnership with ShineReveille International meant to expand MySpaceTV
farther than the U.S. borders, for the distribution of its original content in
various forms. Travis Katz, Managing Director of International for MySpace,
gave the news during his keynote at the social networking seminar.
“MySpace provides the creative
community with a launch pad to virally test and distribute content to the world’s
largest focus group,” said Katz. “MySpace TV has quickly become Hollywood’s
digital playground and our relationship with ShineReveille opens up the globe
to MySpace’s international content creators.”
What this partnership will do is
allow ShineReveille to exclusively sell MySpace content to the media, while
MySpace keeps its distribution rights for the United States. The exact terms of
the financial deal have not been disclosed so far.
Through the new partnership,
shows like “Quarterlife” and “Roommates” will become available outside U.S.,
Travis Katz said during his keynote.
“MySpaceTV is a proven fertile
ground for emerging creative approaches and techniques,” said Alex Mahon, Shine
Group President, in a statement. “There is an appetite to create versions of
successful online content that can work for the traditional television platform
… This partnership allows this to be taken to the next level.”
MySpace, the biggest social-networking site, launched
in June last year its global video platform, MySpaceTV after it has seen an
explosive video growth driven by dozens of industry content partnerships and
user interface changes.
ShineReveille International is a
member of the Shine Group, which includes Shine, Reveille, Kudos, Firefly and
Princess Productions. Shine purchased the American production company Reveille
last year.
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