Google AdSense will be moving on the mobile phones! The beta version of AdSense for Mobile is already being tested, so the ultimate way of monetizing the valuable clicks is on its way. AdSense for Mobile will work in a similar way as it does on PCs: the publishers will be allowed to place AdSense contextual advertising on the web sites design for the mobile phones, so that the traffic could be monetized. The ads would contain only two lines of text, with 12 or 18 characters per line, depending on each language’s characteristics. Google has been said to have begun seeking for testers of its mobile advertising platform.

Google’s new Mobile AdSense program will require web site use Wireless Markup Language (WML), Extensible Hypertext Markup Language (XHTML) or Compact HTML (CHTML) for enabling Google’s Internet users to place relevant ads on the web sites. The advertisers will be able to let the mobile phone users to even call their business directly from the ad, and they will pay only when the user clicked or initiated the call directly from the ad.

Mobile AdSense would be a great opportunity for Google, as there are about three-time as many mobile users than PC users worldwide.

“Mobile advertising is a huge opportunity for us starting with the basic premise that there are something like 3 billion or so handsets in the world,” said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google quoted by PC World USA.

On the other hand more and more mobile phone users get have started to regularly browse the Internet from their sophisticated cell phones.