Missy Elliot will extol the taste and crunchiness of popular snack food Doritos in a new ad campaign.

Billboard magazine was among the first to announce the hip-hop diva’s new project, in late August, telling the story of how her Doritos Collisions ad campaign would debut on Sept. 17 with a television spot.

In it, Missy is seen working on a new track and then taking a break to have a snack: Doritos Collisions chips. Not only do they taste good but they also turn out to be a muse for the singer.

Inspired by the mix of two different-tasting chips in the same package, she realizes what her song was missing and adds a bit of country flavor to her hip-hop track.

“The idea of Doritos Collisions mixing those great flavors is an original idea - just how I like my music,” Missy said. “I'm all about new experiences and new sounds.”

Missy is promoting the new Doritos Collisions, with two flavors quite literally colliding in one bag. Currently available are Hot Wings & Blue Cheese and Zesty Nacho & Chipotle Ranch.

The rapper will also host an interactive experience at www.snackstrongproductions.com, where site visitors can listen to Missy's musical “collisions” and customize their own tracks using different music effects and recording their own vocals.

According to Billboard.com, the multi-platform campaign was created by the Goodby, Silverstein & Partners agency. The website reports that the campaign's multi-million dollar media buy is the brand's biggest advertising spend of the year, outside of its Super Bowl ad buy, as stated by Rudy Wilson, brand manager of Doritos.

The commercial’s original track was created by Missy especially for Doritos.

Her manager, Mona Scott of Violator Management, told Billboard the campaign was a perfect opportunity for Missy to be creative. “The whole idea of the mash-up is so prevalent and popular in music today. It's so Missy,” Scott said. “And the fact that the campaign takes place in a studio means that Missy remains in her element, which makes the whole thing authentic.”