Just one month after “Miss Bimbo” virtual game was launched and 210,823 registered U.K. users later, the website that offers the possibility to “become the hottest of hot Bimbos” raised waves of controversy and concerns among parents concerned about their children’s activity on the Internet.

The website offers the possibility to make your very own “bimbo,” undergo plastic surgery, dress up in the sexiest clothes and become a “social starlet” and even more concerning, you can submit your bimbo to the toughest diets in order to have the perfect body.

In a world where appearance seems to count the most, and young people are especially interested in looking good, the negative influence of this website is unquestionable, parents say. This game already attracted thousands of young girls aged 9 to 16 who compete in becoming the “hottest bimbo,” encouraging them to stop at nothing upon modifying their body in order to look “perfect.”

The problem is that, for many of them, this behavior is what they would actually do in their real life, from plastic surgery (breast implants, nose surgery etc.) to extreme, desperate and irresponsible diets using all sorts of pills, wearing inappropriate clothes and what else…go clubbing!

The website already attracted over 1 million registered users in France and seems to attract more and more “bimbo wannabes” and encouraging this type of life. The issue here is that this websites sends the wrong message to young people, parents say.

Bill Hibberd, from Parentkind, told The Times in an interview that there is a big difference between understanding this is just a game and seeing the Bimbo as “a cool role model. Then the game becomes a hazard and a menace.”

Everyone from parents to healthcare specialists and organizations for anorexic and bulimic persons highly criticized the website and its message, especially considering the fact that it addresses 9-year-old girls, who at this age are very impressionable.