Walt Disney Pictures’ 3-D concert film “Hannah Montana” starring teen pop icon Miley Cyrus registered the highest gross ever for a film on Super Bowl weekend with $29 million.

“Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Tour,” comprising concert footage and behind-the-scenes clips from Miley Cyrus’ 2007 sell-out Best of Both Worlds Tour, made box office history this weekend, with the highest gross ever for a film on the Super Bowl time period.

Hanna Montana’s estimated $29 million from tickets sold in North America over the Friday-Sunday period, has determined the studio to extend the movie’s original weeklong run to a second week.

“Exhibitors are over the moon,” said Mark Zoradi, president of Disney's motion picture group, told the Los Angeles Times. “We've got a great-playing movie that can get repeat business.”

Jessica Alba’s new movie, supernatural thriller “The Eye,” opened at a distant second spot, with ticket sales worth $13 million, while romantic comedy “27 Dresses,” starring Katharine Heigl, took the number three slot, with $8.4 million, according to industry tracker Media by Numbers.

The No. 4 movie was Academy Award-nominated teen pregnancy comedy “Juno,” with a weekend haul of $7.5 million. This brings its total ticket sales to $110 million. Last week’s topper, the parody film “Meet the Spartans,” slipped to No. 5 this weekend, with $7.1 million.

The LA Times quotes Media by Numbers figures according to which this year’s Super Bowl weekend was an impressive 37 percent more profitable that the same weekend in 2007.

“Hannah Montana” stands apart from other movies available in theaters this weekend in more ways than one. Tickets to the concert film varied but were generally higher than normal; it was available in limited locations and still managed to gross an average $42,500 per theater, according to the Walt Disney Co.

“Hannah Montana” was shown at the smallest number of locations for any No. 1 movie, Disney added.

The 3-D effect allowed audiences to feel as if they were experiencing the live event, something many frustrated parents had to explain to their eager children last year would not be possible as concert tickets were voraciously purchased and hard to get.

“Hannah Montana” was produced for about $7 million and shot with seven of the specially designed digital 3-D cameras that director James Cameron is using for his upcoming science-fiction thriller “Avatar,” the LA Times notes.