Microsoft’s quest for improving its public image led to the decision to hire a new and popular commercial spokesperson. The celebrity chosen to help with the campaign is comedian Jerry Seinfeld and the main focus of the collaboration will be to change the public’s perception on Windows Vista.

Since its launch, the operating system encountered many significant problems, as users reported numerous problems which led to a large number of downgrade requests.

The advertising campaign called Windows, Not Walls, demanded an investment of $300 million and the strategy involves the team up between the popular comedian and Bill Gates.

Before signing with Microsoft, Seinfeld was involved in HP’s "The Computer is Personal Again" campaign, again, as the company’s spokesperson. Other celebrities involved in the project included Pharell, Mark Cuban, Shaun White and Serena Williams and the results quickly appeared with a 26 percent worldwide increase in notebook sales.

Microsoft’s campaign is expected to have a similar effect, as the company’s officials have been working around the clock for finding an effective solution to their problem. Steve Ballmer, the company’s CEO, explained that the upcoming ad campaign would "address any lingering doubts our customers may have about Windows Vista."

The problems began right from the start, with customers complaining about the costs, the resources demanded by the system and its errors. Many demanded a downgrade to Windows XP and others didn’t even bother to give it a try, awaiting the release of Windows 7, Vista’s successor, scheduled for January 2010.

We’ll just have to wait and see if Seinfeld’s appeal is enough to get Vista on track.