Microsoft begins its new ad campaign, or better said, continues its new ad campaign with a series looking to save whatever is left to save from the damage recorded with the first videos starring Jerry Seinfeld and Bill Gates.

The new direction chosen by the company cannot be called original, but unlike its past efforts, it will at least get a clear message across. The commercial stars a real Microsoft software designer who looks a lot like the PC character. His line is simple: "Hello, I'm a PC," he says, "and I've been made into a stereotype." The ad then features several testimonial clips with PC users, which include a fishmonger, a shark-cage diver, a fashion designer and popular stars such as actress Eva Longoria. Over the next few weeks other clips will be released with other Microsoft employees and founder Bill Gates declaring that they are "a PC."

The campaign addresses Apple’s advertising idea, started a few years ago, which personified the Mac as a young, hip guy and a Windows PC as a geeky, clueless man. Other elements which will be included in the campaign are prints, outdoor and online ads.

"Our competition would have you think that PCs aren't interesting and interesting people don't use them," explained David Webster, Microsoft general manager of brand and marketing strategy. Microsoft had "to take back the PC brand and tell the truth about it." We’ll just have to wait and see if the company can turn the situation into a positive, using the same element that led to its popularity drop.