Microsoft's Ad Campaign Moves In A New Direction

By Michael Todd
17:24, September 18th 2008
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Microsoft's Ad Campaign Moves In A New Direction

Microsoft finally decided to call it quits with its initial advertising campaign starring Jerry Seinfeld and Bill Gates, and move to another direction, after receiving nothing but bad reviews from the two ad episodes.

The massive $300 million campaign was supposed to revive the company and help improve the general perception on Microsoft’s Vista operating system. Unfortunately, Jerry Seinfeld’s humor wasn’t as sharp as in the good old days and Bill Gates’ appearance didn’t help either. The two videos were labeled as not at all amusing and also pointless, as people did not see the connection between the stars’ actions and the campaign’s announced message.

The official statement reads: "We will be executing the second phase of our advertising campaign tomorrow, as planned from the start." This was also backed up by Seinfeld’s agent who explained that this was indeed the plan all along, with the two videos as an introduction for the overall campaign. "All along we said we were having a teaser campaign,” he said.

The ad campaign will continue with its next ‘scheduled’ part, called "Windows. Life without walls" which is expected to actually un-tarnish Vista's reputation and will feature a mix of average PC users and also celebrity PC users. Some of those Vista-using celebrities who will be featured in the commercials are: Eva Longoria, Deepak Chopra, and Pharrell Williams. Bill Gates will also make some cameo appearances.

At this point, anything that Microsoft plans has to be better than its initial move, but it would be a nice change to see a clip that actually sends a message and touches the public, just as the company announced from the beginning.  



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