Have no fear; Bill Gates’ face will no longer appear on your TV screens one of a sudden. Microsoft Corporation decided to retire the Seinfeld and Bill Gates commercials because of the strange response that came from the public. The $300 million ad campaign featuring Bill Gates and Jerry Seinfeld came to an end after just two commercials. Indeed some found the new ads too confusing, while others where just curious to find out what was their actual point. But since the whole idea was dropped it appears that they led nowhere after all.

Microsoft hit on Thursday with a new spot meant to reclaim the image of its most important product from rival Apple. It’s the "I'm a PC" ad, which opens with Microsoft employee Sean Siler standing against a white background and imitating the frustrated "PC" character from Apple's "Get a Mac" campaign played by actor John Hodgman. "Hello. I'm a PC. And I've been made into a stereotype," Siler says waving at us.

The 60-second commercial aired at 9:30 p.m. Eastern Time, during NBC's The Office. A Web video version was made available on YouTube and on Microsoft's marketing Web site.

A preview version seen by Computerworld showed celebrities including author Deepak Chopra, actress Eva Longoria and husband basketball player Tony Parker and other accomplished but less famous individuals (a graffiti artist, an Obama blogger, a McCain broadcaster, a scuba diver in a shark cage, an astronaut, and a grizzled commercial fisherman) talking about why they "are a PC."

The spot closes with the tag line "Windows: Life without Walls," which Microsoft tested globally for a year, said Bill Veghte, senior vice president of Microsoft's online services and Windows business group. This slogan was a part of the initial $300 million campaign, so no changes about this one.

They don’t know whether Seinfeld will appear in future Microsoft commercials. The first ad featuring the famous comedian aired at the beginning of the month. Both commercials were less about Windows and more about reintroducing the company to an audience that probably forgot what Windows was really about in the first place.

The first ever spot of the campaign found Bill Gates and the former TV star shopping for shoes at the mall. The second one finds our protagonists in an all time American home where they re-learn how to live like normal people again. And that’s about it. Yesterday a totally new approach was presented to the world. Microsoft's PR group, Waggener Edstrom, put the initial series on hold and explained that time came for a second very well planned phase of the campaign which was the work of Crispin Porter + Bogusky, a very well regarded and inventive group.

On the other hand, Eric Hollreiser, director of corporate communications for Microsoft explained why Microsoft does not need to spend too much time on Apple. "There were some pervasive misperceptions that we needed to address. It's unmistakable that we will focus on them. But we will quickly pivot to the positive values of Windows."

So things are rather baffling for the time being. We’ll just have to wait and see what happens.