Microsoft Tries To "Zune" Apple's Event With New Zunes
By Max Brenn
00:40, September 9th 2008
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Microsoft Tries To "Zune" Apple's Event With New Zunes

While everyone is busy to guess what will unveil Steve Jobs during the upcoming event entitled not so cryptic “Let’s Rock”, Microsoft tries to remember us that they have a music player of their own. You guessed! We are talking about the famous wanna-be iPod killer, Zune.

And, as Apple’s boss is expected to take up the stage to unveil a new iPod lineup, Microsoft was quick to spill the beans about their new version of Zune.

At least, we should agree on one thing: Microsoft doesn’t give up! Even if after almost two years, their Zune has just 4 percent of the market.

However, the new Zune will have larger storage capacities and cheaper prices. For example, the hard drive-based Zune will offer now 120 GB to all music lovers for only $249. For those of you who are into the flash-based media players, Microsoft has two goodies in store: a 16 GB model for $199 or a 8 GB version for $149. Nevertheless, Microsoft has good news for all Zune owners, as they will get a free software update.

Why? Because starting with September 16 the users will be able to tag and purchase songs directly from the built-in FM radio service on the player, of course if Wi-Fi is within range.

In case Wi-Fi is not available, the device will have a queue of songs ready to download when connected to a home computer or in a hot spot.

As you might remember, earlier this year, Zune was in the spotlight because GameStop has decided to stop selling the device because of insufficient demand and because is not a gaming platform.

Apparently, Microsoft has learned its lesson and the new versions of Zune will include two free games, "Hexic" and "Texas Hold 'Em”. Also, Zune will offer support for audiobooks from audible.com.

Maybe will all these additions and power-ups Zune will manage to increase its market share. However, I still wonder: what will Steve Jobs has to say tomorrow?



© 2007 - 2008 - eFluxMedia
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