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AT&T wants to revolutionize the way its consumers shop
for mobile phones. Microsoft wants to promote one of its latest innovations,
Microsoft Surface.
In conclusion, the two companies teamed up to bring Microsoft Surface to life in a retail
environment and to offer to the consumers who are searching a cell phone the
ultimate way to learn and experience the latest advancements in the mobile
world.
Unveiled last year at the Wall Street Journal's D: All
Things Digital conference, Microsoft Surface a 30-inch display in a
table-like form factor with which users interact through touch, natural
gestures and objects placed on the surface.
Surface, which is a common effort of Microsoft Research and
Microsoft Hardware, also features the ability to recognize physical objects
that have identification tags similar to bar codes.
The Surface does not use a touch-sensitive screen. Instead,
it relies on multiple cameras beneath the table that can see when someone
touches it. It recognizes objects based on shape or by using domino-style
identification labels on the bottom of the objects.
According to a joint press statement from Microsoft and AT&T,
Microsoft Surface will be commercially available beginning April 17, in select
AT&T retail locations, including stores in New York
City, Atlanta, San
Antonio and San Francisco.
Based on the success and learning from these initial pilot
deployments, plans for further expansion across AT&T’s 2,200 U.S. retail
stores will be determined.
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