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For Internet users, Black Friday was supposed to be about
buying and cashing back, but Microsoft’s Live Search cashback machine
apparently broke down just as customers “barged in” to make some early morning
purchases.
According to a blog posting, the unexpected outage occurred due
to a significant spike in traffic, which caused the system to go down for
several hours. It took quite a while for it to come back to life, but apparently
that was related to investigating the issue and rebuilding and deploying the
databases and indexes that support Microsoft Live Search Cashback.
The blog posting confirms the issues have been solved and
that there shouldn’t be any more problems. In the meantime all lucky users who’ve
completed a purchase on Friday, November 28, and got nothing or too little
back, can contact Microsoft at https://support.search.live.com/.
Microsoft introduced Search Live cashback earlier this year,
in an attempt to catch up with rival search giants Google and Yahoo. The program
basically offers ad-funded cash rebates to whoever searches and purchases
something through Microsoft Live Search Cashback.
It has been described in many ways, including “the most
rewarding commercial search destination on the Web” and “a new of (for users)
to stretch their dollars” (Bill Gates), but at the end of the day, it still
looks like a desperate attempt to pay users to stick with Microsoft Live
Search.
However that may be, the degree of frustration among
cahsback users was quite large on Friday. Microsoft tried to make up for it by
cutting down the waiting time for cashbacks from 60 days to instant. However,
that service “will be eligible for some users, but not all users.” Microsoft
did not specify the criteria by which users are chosen, which raises a big
question mark on its entire Cashback program.
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