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On Sunday, Microsoft officials announced the
company’s plans to acquire the remaining 50.1% of MSN Israel Ltd. from its
partner, Internet Gold Ltd.
MSN Israel was founded back in 2000 as part of
Microsoft’s portal network, operating in no less than 44 countries.
According to Danny Yamin, general manager of
Microsoft Israel, the upcoming deal will have both companies deepen their
"impact on the Israeli market." MSN Israel brought in about 3% of
Internet Gold's total revenue for 2007 ($360 million).
Internet Gold is a Petach Tikva, Israel group
working with Internet and international-phone services, as well as
information-technology integration, websites and e-commerce. As IGLD Chief
Executive Eli Holtzman put it, following the change in the online strategies of
both companies, Microsoft’s operating msn.co.il independently is currently the
most appropriate move.
A lot has happened since Microsoft announced
that major administrative change. Bill Gates left his position of chief
research and strategy officer to colleague Craig Mundie; Steve Ballmer is now
the company’s new chief executive officer.
About one week ago Microsoft talked about its
intention to acquire a Portugal-based, mobile service-oriented company called
MobiComp, for a yet-to-be-disclosed sum.
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