As the Yahoo deal attempt led to absolutely nothing for Microsoft,
the software giant decided to give Internet search another go by acquiring Powerset
Inc. The Internet search company is working on developing its search engine and
improving its capabilities of understanding human language.
Microsoft is obviously trying to cut some of Google’s
advantage, and if the deal with Yahoo was doomed to fail, maybe Powerset will
do the trick. Earlier this week, the two companies confirmed a deal meant to
take search to the next level.
Although rumors about the acquisition evolve around the sum
of $100 million, the purchase price was not disclosed. Microsoft’s acquisition
at this point seems to be one for the future, as the two companies unveiled.
Microsoft is clearly on a shopping spree in the Internet field,
and more than half the acquisitions made this year are from this sector. After months
and months of frustrations and failed negotiations, the Yahoo deal failed to
give Microsoft the position they wanted, right behind Google.
“Because our goals around improving search align so well,
Powerset has decided to team up with Microsoft, Mark Johnson explained on the
company’s blog, adding that “this is the fastest way to bring our technology to
market at a large scale.” And to give Microsoft a little push, we might add.
Microsoft unveiled that Powerset will join their Search
Relevance team, while remaining intact in San Francisco, where the company is
based. According to Powerset, Microsoft shares their goal to improve search
through deeper analysis of queries and documents, and also understands that
Powerset’s technology and expertise will play an essential role in the
evolution of search.
The Redmond-based company explained their decision of buying
Powerset “first and foremost because we’re impressed with the people there,”
and also for their experience, passion for search and a shared vision, which is
to take search to the next level by adding understanding of the intent and meaning
behind the words in searches and webpages.
Powerset will continue to operate as before, keeping the
same organizational structure and team and continuing to “tackle” the
challenges of parsing, semantics, ranking, indexing, scalable computing, user
experience and other specialties.
The San Francisco-based company was founded in 2005 by
Foundation Capital, Founders Fund and Paperboy Ventures, and became best known
for the search engine they’ve created for Wikipedia articles, which tries to
answer questions like “Who is” or “What is” in order to better adapt to the
user’s needs.
The search goes beyond keywords, as Powerset allows users to
enter keywords, phrases, or questions, and offers them, instead of a list of
links, better search results, while sometimes answering directly to the user’s
question.
After the acquisition, Powerset.com will continue to host
the Wikipedia Search & Discovery, as well as continue to experiment with
the product, based on user feedback.
According to Microsoft, one third of the searches don’t get
answered on the first search and first click, due to differences in phrasing or
context between a user’s search and the way the same information is expressed
on webpages, or due to the lack of clarity in the descriptions for each webpage
in the search results.
In the coming months, more details on the progress of
understanding searches and webpages through natural language technology are
expected to become available.