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At this week’s conference, one of Microsoft’s newly found
resolutions involves a campaign set to demolish the general perception that its
Windows Vista release was a failure.
Brad Brooks, Microsoft's VP of Vista consumer marketing
let it all out at the annual Worldwide Partner Conference, saying: "We
broke a lot of things. We know that, and we know it caused you a lot of pain.
It got customers thinking, hey, is Windows Vista a generation we want to get
invested in?" The answer thought by many of the people present
there and the ones reading these lines could be ‘No,’ as since its release the
company has received numerous complaints and negative feedback about many of
Vista’s features.
Mr. Brad Brooks compared the negative comments with the ones
received for Windows XP in its first year of release, underlining the fact that
the introduction of a new system, in an effort to grow and progress, can lead
to several rough patches, which must be dealt with in order to ensure a proper
transition. Of course he was referring to the many users choosing to downgrade
their Vista systems to XP rather than registering their complaints and waiting
for a fix.
During the discussions, Microsoft's VP also reached the
issue about Mac versus PC, saying that: "We've got a pretty noisy
competitor out there. You know it. I know it. It's caused some impact. We're
going to start countering it."
The massive advertising campaign planned by Microsoft, which
will reportedly involve the spending of several hundred million dollars, is
going to show its first efforts over the next few months, and everyone awaits to
see how can the situation be turned around for the better by Microsoft.
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