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After a careful analysis of the rapid rising demand for
smartphones, Microsoft Corp. announced its expectations for the global unit
sales of its Windows Mobile cell phone software.
The optimistic forecast enables Microsoft to expect a growth
of at least 50 percent for 2008 and 2009 each.
"Fifty percent growth is the minimum," Eddie Wu,
the software company's managing director of OEM embedded devices Asia, told
Reuters during today’s press conference.
He added that according to the company’s estimates, by June
when the 2007-2008 fiscal year will end, Microsoft expects to sell at least 20
million units, following the 11 million units sold in the 2006-2007 fiscal
year.
Mr. Wu also explained that a significant growth has been also
noticed in markets like Europe and the United States, aside from the massive
success in the emerging markets of Asia, the Middle East, Brazil, Russia and
India.
The company’s mobile communications division offers
operating systems for smartphones and several other mobile devices which are
based on the Windows Mobile platform, with clients such as Motorola, HTC, High
Tech Computer, Samsung Electronics and Asustek Computer.
Microsoft’s main competitors include powerful market players
Apple, Blackberry’s maker Research in Motion and Palm Inc. Microsoft also
competes against vendors like Nokia and LG Electronics which use Symbian-based
operating systems.
Global smartphone sales have reached close to 12 million
units in 2007, with a 52.5 growth from 2006 and the trend shows no immediate stop.
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