Microsoft Ads Finally Get to the Point, Fail to Impress

By Alice Turner
20:43, September 19th 2008
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Microsoft Ads Finally Get to the Point, Fail to Impress

Microsoft's mega-expensive advertising campaign has finally got to the point. The Redmond company's latest commercial is good, but fails somewhat to be up to the immense hype built, strangely enough, by the stupid awkward clips featuring Jerry Seinfeld and Bill Gates.

The commercial features common folks and celebrities stating proudly that they are PCs, after the ad is being introduced by "PC" John Hodgman look-alike, who says "Hello, I'm a PC. And I've been made into a stereotype." The dude in Microsoft's ad is Sean Siler, a developer of networking software at Microsoft.

Microsoft’s new and fresh ad campaigns called "Life without walls" will reportedly focus on "tearing down the walls," and celebrating "the diversity and passion of consumers around the world who use Windows to stay in touch with the people, information and ideas that they care about."

Microsoft goofed by using Silverlight to serve the ad on its website, which forced people into downloading the plug-in if they did not have it installed, and it also apparently froze some machines running Internet Explorer.

Overall, Microsoft's ad campaign is less idiotic than Apple's, which only made their own customers feel good about themselves. The Redmond company has something going on, but it apparently created too much hype around the $300 million ad campaign so nothing short of extraordinary was expected, which so far the campaign isn't.

There are also other parts of the attempted mega-revamping of the Windows brand and image. Microsoft is to hire between 100 and 200 "Windows Gurus", who are Microsoft employees that will be positioned at retail stores to help customers learn more about the Vista operating system.

"I'm a PC" user since they were first launched, but I still think Vista sucks and I will never use it at home. Macs will never gain significant ground on Windows for several reasons, but that's another story. Worldwide, the dissemination of Macs is almost insignificant. Mac fever will never catch in Europe and Asia in the foreseeable future. Did you ever wonder why?



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