The buzz surrounding the upcoming launch of T-Mobile’s HTC
G1 phone reached new heights, as the preorders managed to completely exhaust
the stock prepared by the two companies. The sales target set for this year was
estimated at around 700,000 units, and this was considered an optimistic
result.
As soon as the initial 500,000 batch was preordered,
T-Mobile made a second order for another 1 million units. It only took
customers a few days to finish this second stock, significantly exceeding the companies’
expectations.
At this point, the market seems to be focused on these smartphones
and the demand is bigger than ever, which will also lead to a good outcome for
other manufacturers such as Research in Motion with its BlackBerry Storm and
Nokia with its 5800 device. The market still has a lot of room for new
releases, as up until now the touchscreen smartphone segment included only the
iPhone and many were wondering why there aren’t any other options to choose
from.
The reason why the G1 device received this massive media coverage
is mainly related to its Android operating system, which represents Google’s
first effort in the mobile market. The company announced that the new OS will
provide a whole different experience, ensuring an easier access to the phone’s
features and a faster response to its commands. The Android
operating system is a software platform based on the Linux OS that was unveiled
on November 5, 2007, along with the founding of the Open Handset
Alliance, which is a 34-companies consortium aimed at advancing open standards
for mobile devices.
It will offer an
3.2-inch HVGA touchscreen, a QWERTY keyboard, GPS, and Wi-Fi and it will
also provide a microSD card slot and a 3.2 megapixel camera. It measures 4.60
inches by 2.2 inches by 0.60 inches, and weighs 5.6 ounces.
The Web experience will be completed with full access to
many of Google’s products, such as Google Maps Street View, Gmail, YouTube and
others. Aside from offering users a navigation tool that focuses on the routes
they themselves have created (BreadCrumbz) and also a karaoke-like app that
synchronizes lyrics to a video (TuneWiki), Google signed a deal with Amazon,
enabling consumers to purchase or browse music via the Amazon MP3 store.
Apple also released a statement saying that it recorded
sales of over one million units with its new 3G iPhone in the first weekend
since its release, but T-Mobile’s figures are even more admirable as the HTC
brand is not as popular as Apple. Also, another factor that should be taken
into consideration is that there are surely many other people interested in the
device and did not preorder one, so the sales should be even bigger.
The G1 phones are scheduled for release on October 22,
through an exclusive partnership with carrier T-Mobile, and will cost $179 with
a two-year contract. For now, the device will only be available in English, as
the development process demands at least six months before releasing the
versions in other languages.