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NPD Group’s release of sales
figures in gaming industry for March went beyond analysts’ expectations,
showing a 57 percent increase compared to the same period last year. The figures
for gaming software have totaled a little under $1 billion, up 63 percent
compared to March 2007, while gaming hardware sales jumped 46 percent to $551
million and accessories sales went up 58 percent to $220 million.
“You’d never know that the U.S.
economy was under distress by looking at the video games industry sales
figures,” NPD analyst Anita Frazier said in a statement. “Year-to-date growth
is a rock-solid 27 percent through March 2008.”
Wii was again top of the list
with 721,000 units sold in the United States, undoubtedly influenced by new
releases such as Super Smash Bros. Brawl, which sold 2.7 million copies.
Nintendo keeps a strong position in hardware sales with Nintendo DS coming up
second (698,000 units sold), followed by PlayStation Portable (297,000 units),
Xbox 360 (262,000 units), PlayStation 3 (257,000 units) and PlayStation 2
(216,000 units).
"March has shown us that
the industry is finally large enough to support numerous AAA titles during an
off-season month and going forward, publishers need not fear a PS3/Xbox 360
title hindering their Wii title (or vice versa)," analyst Jesse Divnich
from Electronic Entertainment Design and Research told reporters. "March
has proven that the PS3/Xbox 360 and the Wii can co-exist perfectly
together."
The top-selling gaming software included
the Super Smash Bros. Brawl (Wii, Nintendo) with 2.7 million units, Tom Clancy’s
Rainbow Six: Vegas 2 (Xbox 360, Ubisoft) with 752,000 units, Army of Two (Xbox
360, EA) 606,100 units, Wii Play w/ Remote (Wii, Nintendo) which continued the
strong sales, with 409,000 units. Guitar Hero III: Legends of Rock (Wii,
Activision) came seventh with 264,100 units, while Call of Duty 4: Modern
Warfare (Xbox 360, Activision) came ninth, with 237,000 units sold.
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