Tuesday, six Hollywood movie studios have sued RealNetworks over
the latter’s software program that enables users to make digital copies of DVDs.
On the studios side, Hollywood based its decision on the
fact that the software is bound to pose a threat to the digital downloads
business and also to put people off buying DVDs, enticing customers only into
renting DVDs and copying them afterwards.
Seattle-based digital media company RealNetworks stated that
their RealDVD software allows users to make backup copies of their discs or to
take movies on their laptop with them on the road. Moreover, they added that
the program was compliant with Hollywood’s DVD protection regulations, since it
featured encryption of the digital copies, thus preventing illegal file sharing.
The six studios accused RealNetworks of violating the 1998
Digital Millennium Copyright Act (DMCA) by disregarding the anticopying
mechanism that DVDs are fitted with. On October 28, 1998, then-United States
President Bill Clinton signed the DMCA into law. It is divided into five
titles: the WIPO Copyright and Performances and Phonograms Treaties Implementation Act of 1998, the Online Copyright
Infringement Liability Limitation Act, the Computer Maintenance Competition
Assurance Act, Title IV that includes six miscellaneous provisions and the Vessel Hull Design Protection Act.
An upset Greg Goeckner, executive vice president and
general counsel for the Motion Picture Association of America (MPAA), stated
that RealDVD should be called StealDVD, since it clearly both violated the law
and burned some bridges between America’s moviemakers and the technology
community. The MPAA is a non-profit business and trade association aimed at
advancing the business interests of movie studios.
The other companies that have filed the legal action against
RealNetworks are Paramount Pictures, Twentieth Century Fox, Universal Studios,
Warner Brothers, Columbia Pictures, the Walt Disney Company and Sony, all of
which are now trying to bar sales of the copying software.
Also on Tuesday, the digital media company countersued the
Hollywood studios in a San Francisco federal court, requesting an investigation
into whether RealDVD violated license rules.
RealNetworks, a provider of Internet media delivery software
and services, is best known for their RealAudio, RealVideo and RealPlayer
products, which are a compressed audio format, a compressed video format and a
proprietary cross-platform media player, respectively.
Other household names are the company’s SuperPass,
RealArcade and Rhapsody services. The latter, an online music service, was the
first to offer users streaming on-demand access to almost every track in the
library.
Adams Media Research, the media industry's key source of
market data, has estimated that in case the court banned sales of the
RealNetworks, the company would be losing revenue of approximately $15 billion
this year.
Currently, the RealDVD digital copying program can be
purchased for $30, allowing users to make copies of their favourite music or
movies, instead of paying $18.50 for a DVD.
Renting a DVD costs $3.25.