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The Queen of Pop is not retiring any time soon, as proven by her much-speculated 10-year, $120 million Live Nation deal.
The very chameleonic and exciting Madonna is nearing her 50s, has been around since before some us were born and is sure to reign as Queen of Pop well into our children’s adolescence.
The Wall Street Journal was first to reveal details on its website Wednesday concerning Madonna’s impressive longevity. The singer is said to be planning to exit her longtime deal with Warner Bros and sign a one-of-a-kind deal with Live Nation.
Under the deal, which is reportedly close to being signed, Madonna would receive cash and stock and give Live Nation exclusive rights to sell three studio albums, promote concert tours, sell her merchandise and license her name.
Live Nation is to pay Madonna more than $100 million.
This buzzing rumor comes close on the heels of Radiohead’s recent history-changing decision to “sell” their newest album, “In Rainbows,” directly to fans, online, for whatever sum the fans wish to pay.
Likewise, Korn signed a deal with EMI that includes giving the label a part of the band’s ticket sales and merchandising proceeds. The Eagles has also chosen a nonconformist marketing path and is selling its new album directly to Wal-Mart Stores, as the New York Times notes.
Live Nation is the world’s largest concert promoter and formerly a part of Clear Channel. Madonna’s tours have been promoted by Live Nation for years and clearly her everlasting success has not escaped them.
Take last year’s “Confessions” tour, which Billboard magazine ranked as the highest-grossing tour ever by a female artist. It generated a whopping $195 million from 60 shows and drew more than 1.2 million fans, despite (or because?) of its more controversial ingredients, such as the cross and the crown of thorns.
Her last album, “Confessions on a Dance Floor,” sold an estimated 1.7 million copies in the United States and 11 million copies worldwide.
Live Nation is obviously betting that millions of fans will continue to buy tickets to Madonna’s concerts – and that the Queen of Pop will not lose her edge anytime soon.
Madonna wed English writer-director Guy Ritchie in 2000 and the two are parents to Rocco, born in 2000, Lourdes, born in 1996 to a previous partner of Madonna’s and David Banda, a Malawian baby boy they adopted last year.
Her transition to “Material Mom” has been as fascinating to the public as any of her previous incarnations.
Madonna became known to the world in the early 1980s, with songs like “Everybody,” “Holiday,” “Lucky Star” and of course, “Like a Virgin.” She was recently named for next year's Rock and Roll of Fame inductions. This is the first year of eligibility for Madonna, who “remains one of the most ferociously original artists in music today,” as the post announcing her nomination reads on www.madonna.com.
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