Since the day video streaming services have appeared on the Internet there have been issues concerning copyright policy and where should the line be drawn between legitimate or pirated content.

Since then, companies have literally started a war against unauthorized content with Viacom filling a lawsuit against Google’s YouTube dealing with copyright infringement, asking for $1 billion dollars in damages.

Also, since the apparition of such services, companies have continuously tried to quickly block pirated content, thus not causing any damage to the rightful owners of the material. The latest news regarding this area is that MTV and MySpace will soon starting experimenting with how could both the companies and users live along, given that unauthorized content cannot be completely prevented.

Videos uploaded by MySpace users that don’t have the approval of the owner will feature different ads of the producer company, in this way content owners could actually make some profit from pirated videos. MTV Networks owns such stations as MTV, BET, Comedy Central, Spike and Nickelodeon, meaning that whenever somebody will be watching a video from these channels, MTV will gain profit. This new plan has been regarded by many as a huge step forward in how copyright issues should be applied on the Internet, and if all goes well we might see the program expanding to other companies.

MySpace has required the help of technology company Auditude to develop the necessary programming for adding the commercial onto the video clips. Though it is not certain, it is said that the videos will feature a small transparent strip that can show ads or even other videos.