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Lonelygirl15 and KateModern creators
Miles Beckett and Greg Goodfried got a $5 million boost from Spark Capital to
create their own “social entertainment” production company called “EQAL.” The two
stated in the company’s blog that despite all the opportunities they had after
the success of Lonelygirl15, they wanted to stay true to the ideas that
inspired them to create Lonelygirl15 in the first place and create “new forms
of entertainment.”
“It’s an exciting time for
online entertainment,” Becket and Goodfried said in the blog. “There are a slew
of independent producers, digital studios, and social media companies sprouting
up, not to mention the fact that traditional media isn’t exactly ignoring this
whole “internets” thing. We’ve always wanted to stay independent and produce
interactive shows that we could put our hearts and souls into, and sometime
last fall we realized that raising money would give us the ability to remain
independent and produce amazing shows on our terms.”
The two productions,
Lonelygirl15 and KateModern have both been nominated for the 2007 Webby Awards,
so everyone is curious to see what Becket and Goodfried can do with the new
production company.
After almost two years of working
hard at producing Lonelygirl15 and KateModern, and figuring out the business
model to go with today’s trends, the two producers said: “After six months of
fast food and airplane delays, we found a VC that shared our vision to build a
company that would produce truly interactive shows.”
Lonelygirl15 created a whole
fan-mania around Bree, the teenager who convinced most YouTube and MySpace
viewers that she was as real as can get. It wasn’t until September 2006 that
the fans found out that Bree was actually played by a 19-year-old actress from
New Zealand named Jessica Rose.
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