The iTunes Store has already enriched its online movie catalogue with a fresh new contribution from Lionsgate, who brought over 150 titles starting this month to the online store. Apple and Lionsgate announced their partnership just one month ago, and decided to go even further than that.

Lionsgate announced that it is working with Apple to bring Digital Copy for iTunes of specific DVDs and Blu-Ray discs purchased. In other words, iPod and iPhone users will be able to get their hands on the smaller version of the titles they’ve purchased.

The titles Lionsgate plans to begin with are the latest “Rambo,” which will become available for purchase as of March 27 and “The Eye,” starring Jessica Alba, due to be released on DVD this summer. Other titles will of course join the first two later this year.

“Digital Copy for iTunes is a perfect example of how packaged media and new digital technology can work hand in hand for the benefit of our consumers,” said Steve Beeks, President and co-Chief Operating officer of Lionsgate.

Consumers will be able to choose from a wide variety of titles, but Lionsgate refused to name them for the time being: “Lionsgate is constantly identifying fresh opportunities to monetize its 12,000-title filmed entertainment library in an increasingly digital world and provide product that is at the very edge of consumer taste,” Beeks added.

And Apple seemed equally excited on the perspective: “We’re excited that Lionsgate is delivering so many of their great films on DVD and Blu-ray with an iTunes Digital Copy,” said Apple’s Vice President Eddy Cue. “Now movie fans can easily transfer a copy of many Lionsgate films onto iTunes and bring it with them on their iPod or iPhone.”

This is not the first collaboration Apple has had in the field, as it also announced a deal with Twentieth Century Fox earlier this year at Macworld, regarding the same matter: the production of iTunes Digital Copies for purchased DVDs.