Lindsay Lohan’s Image Used in Liquor Advertisement
By Ona Zachary
12:48, May 3rd 2008
32 votes
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Lindsay Lohan’s Image Used in Liquor Advertisement

Lindsay Lohan mug shot taken by the police after her arrest in Los Angeles last year for drunken driving is now used in an advertisement by The American Beverage Institute which supports the alcohol industry.

The ad’s text says “Ignition interlocks are a good idea for “above Lohan’s picture, and then “But a bad idea for us,” showing pictures of adults drinking at weddings and restaurants.

“The reason that we used Lindsay Lohan is because she's had multiple DUIs that have been high profile,” American Beverage Institute managing director Sarah Longwell told The Associated Press. “We needed to create the distinction for the public what someone with multiple DUIs looked like versus a low blood-alcohol-level first-time offender.” The company is not worried about any legal trouble regarding the use of her image as: “People magazine, Smoking Gun and a lot of people have republished this mug shot,” said Longwell. “It was publicly accessible. We're not using it for any kind of commercial gain. So we're well within our rights to use it.”

The American Beverage Institute made this ad because it doesn’t approve of the law that requires drunken driving offenders to pay for and install an ignition interlock system. This kind of device doesn’t allow drivers who have previously been convicted for DUI to start the engine of their cars. The ABI sustains that these devices are only “for getting hard-core drunk drivers off our roads,” not for those who have a drink when they make a toast at a party or a dinner.

On the other hand, Lohan’s lawyer, Blair Berk, stated to The Associated Press: “USA Today is idiotic to run such an irresponsible advertisement suggesting that drinking and driving is some kind of American 'tradition' we should protect. Not identifying that this ad was paid for by the liquor and restaurant industries is profoundly reckless.”

“Lindsay Lohan fully endorses ignition interlock devices, which have been well-proven to save lives. Drunk white businessmen, drunk housewives out for girls night out and drunk wedding parties should be kept off the roads of America,” Berk continued.

Lohan, aged 21, became known for her drinking problems last year, when she checked into rehab 3 times. She was also in jail for DUI and cocaine possession.



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