Digital Playground, one of the most important adult film studios, announced recently that in January 2008 it would release its first movie on the Blu-ray high def format, in a move that will definitely heat up the popular format war. The title of this movie is Pirates.

Digital Playground said that it came to this decision because of its PlayStation 3 users, who have been demanding films in Blu-ray format. However, the adult movie studio’s decision has a special significance for the continuing format war between Blu-ray and HD DVD because the company founder, “Joone”, violently rejected Blu-ray earlier this year, charging the companies that have been backing this format and particularly Sony with blocking porn industry’s effort to release movies in the high def disc format.

But now, Joone announced that Digital Playground would likely embrace rival Blu-ray too, as PS3 owners have been demanding this for a long time.
“A lot of people were emailing that bought a PlayStation and they were basically saying, ‘When are you guys going to release Blu-ray?’ They really have no preference in format yet because it’s so now. When it comes down to image quality, there is no difference between the two,” Joone said, without practically betraying HD DVD.

So, although “It costs a lot more to put out a title on Blu-ray," as Joone stated, Blu-ray will eventually be Digital Playground’s movies’ second format.