Lala.com is reinventing itself, for the third time around, and has now announced a new business plan that not only involves the biggest names in the music industry, but is also meant to provide solutions for people who want to expand their music collection. Users must be warned though that they will not be able to carry the songs around, as they will be stored online, and will be accessible via a Web browser.

On the other hand, the digital songs will be available for only 10 cents a piece, and users will have a huge library to choose from, which includes music from all four major music labels – EMI Music, Sony BMG Music Entertainment, Universal Music Group, Warner Music Group, as well as from more than 170,000 independent labels.

Rich Bengloff, President of The American Association For Independent Music (A2IM), applauded Lala for recognizing the value of independent artists and labels, and for providing inclusion to the independent community in this launch.

Lala offers the first free fully licensed music service, which is meant to replace uploading MP3 files to a PC with a technology that instantly matches songs from the user’s personal library with the Lala Web catalogue.

“We live our lives in a browser, whether it’s emailing, watching television shows or using Facebook,” said Geoff Ralston, Lala CEO. “When I launched Yahoo! Mail few thought hundreds of millions would depend on Web email. My music belongs online in the same way. Will there be anything without a browser in 5 years?”

On that note, Lala’s library will be accessible from Internet Explorer, Firefox, and Safari browsers for both Windows and Mac OS. Users who want to buy DRM-free MP3 downloads will need to pay an additional 79 cents, enabling them to transfer the music to portable devices.

What Lala is trying to offer at the moment is the most affordable music on the Web, allowing consumers to choose from approximately 6 million songs, for as little as 10 cents a piece. The service offers users instant matching of MP3s and iTunes FairPlay songs to the Web, without any uploads, and offers free sampling of its entire catalogue.

The Palo Alto-based company announced in June this year the start of a digital music project aimed at delivering free online music to iPod owners. In order to prevent illegal distribution, Lala announced that downloads would only be possible to an iPod, and that Lala.com members needed to download a 3-megabyte plug-in compatible with all major browsers in order to benefit from the offer. The service included an agreement with Warner Music Group on over 200,000 songs that they announced would sell for 99 cents each.

Last week, Lala announced a set of new features on its website, meant to help users share music and find music much easier. This involved a different homepage, with a new, cleaner look, and a few new features as well, including a quick wizard for help. Furthermore, they announced the availability of a number of “Embed” links that allow users to add content from Lala to other profiles across the Web, including on MySpace and Facebook.