What can we say about the Lacy – Zuckerberg interview at the SXSW conference on Sunday that hasn’t been said so far? It just seems like there have been more talks about how the interview itself went, and the audience’s reactions, rather than about what Facebook’s CEO had to say, and I could swear the interview was about Facebook…

It was indeed an awkward interview, with a lot of awkward moments from both the audience and the two participants, but we have to take some things into consideration:

No. 1: So Lacy just was proud of her new book, that’s no wonder, as authors apparently tend to do so;

No. 2: Mark Zuckerberg is known for Facebook as he is known for the usual length of his answers… which are mostly short ones;

No. 3: The audience got bored a little bit, as it was a long hour for some, and started shouting things, probably overcome with boredom once again, but that is nothing unusual in such conferences.

Overall, the audience turned against the journalists who preferred to continue with her interview strategy rather than comply to a hostile room full of people. Her choice, and she shouldn’t be blamed for it, especially by people who haven’t been in her shoes.

That’s one side of the story! But there’s another one too… Lacy wasn’t exactly the perfect interviewer, as she made a habit during the on-stage question-answer discussion of interrupting Zuckerberg, which is why the audience turned against her.

We have to consider at the same time that if Zuckerberg looked a little irritated by her attitude at some point, that doesn’t necessarily mean that the interview would have gone smooth with Lucy asking less questions. “You have to ask questions,” he said at one point.

Pretty rough to concentrate on Facebook with one hostile crowd whispering about Lacy’s performance, and the newspapers going wild about it. So it was rough, as Lacy herself called the interview at some point “torture”, but Zuckerberg adjusted pretty well, I’d say: “I don’t think this has been that painfull!”