As Britney Spears fans are officially enjoying the pop singer’s hotly anticipated new album, "Blackout," already out in stores, Jive Records reportedly quit insisting that she should get more involved in marketing her own work.

According to Daily News, the pop tart must be thinking that making the tabloids’ front pages for her troubled personal life is enough advertising already since Britney is showing no interest in promoting the album she claims she worked so hard for.

"They can't get Britney to do anything!" a source close to the label was quoted by Daily News as saying. "They did get her to do one photo-shoot for some promotional materials, but beyond that, they can't trust her to even show up. This album could've been so much bigger with Britney involved."

The album’s single "Gimme More" which Britney poorly performed at the MTV Video Music Awards in September already proved to be a hit, while the album itself was well received by critics.

"This is the one opportunity they have to try and sell a million records. They were forced to [go on with] their marketing plan" — without her," the source said.

Currently ranked the number one most downloaded album on iTunes, "Blackout" was described by the Associated Press’ music writer as “not only a very good album, but her best work ever - a triumph, with not a bad song to be found.”

According to PerezHilton.com, based on the first day of sales, Britney’s album is expected to debut at #1 on the U.S. album charts.

"They don't feel they need her if she's going to keep blowing them off. She's already on the cover of every gossip magazine, and she's on Perez Hilton nearly all day, every day for her antics. Jive is just hoping to continue riding the Britney wave. The label can't afford to waste their money hoping to get some of her time to help promote this. She's too busy [hanging out] in a club somewhere," the source added.

The accuracy of the rumors was echoed by Britney herself in an interview with Ryan Seacrest on Wednesday morning.

Asked how she felt on the eve of her new album release, Britney said "It was cool. It was kind of laid-back really." As far celebrating the release and promoting the album, the singer told Seacrest "I didn’t celebrate. We watched movies. That’s about it."

The release of Britney’s album occurred the same time a judge ruled in the favor of her ex husband Kevin Federline in the fierce custody battle for their two children, Sean Preston and Jayden James. Britney was granted three monitored visitations a week  with the kids, while she still must continue submitting to random alcohol and drug tests and attend parenting classes.

The singer recently sparked outrage among Catholic leaders with the sexy pictures which grace the cover of her album, showing Britney seductively leaning against a church confessional alongside a priest.

"This is all the puzzle pieces coming together. This girl is crashing," said Bill Donohue, president of the New York-based Catholic League. "She's not even allowed to bring up her own kids because she's not responsible enough. Now we see she can't even entertain."