He has just won the first couple of American Music Awards of his career, including the prize for favorite rap/hip-hop album with his disc, “Graduation,” and has already released a new product.

While the breakup formula represents one of music’s most popular and profitable businesses, the determined Kanye West decided to join important figures in an attempt to express emotion and sensitivity via audio play. “808s & Heartbreak,” out on Monday, portrays a monochromatic tuneful construction that emanates deep feelings camouflaged in a vivid scenery.

Firstly, one should highlight the fact that Kanye West is not rapping anymore. Dissimilar from the rhymes that packed his previous albums, “The College Dropout,” “Late Registration” and “Graduation,” all of the artist’s ponderings on “808s & Heartbreak” are sung (with astonishing vitality) and sifted through digital Auto-Tune software.

The synthetic sounds intensify the implication of twinge and loneliness related to the painful loss of the singer’s mother, the sudden dissolution of his relationship, as well as the consequent isolation crisis.

On “Pinocchio Story,” the bonus live track that proves to be the explanation to his daringly meditative fourth album, Kanye West freestyles about human nature, constantly saying, “I want to be a real boy.”

The rapper’s mother, co-manager and guide Donda West died because of complications from cosmetic surgery in November 2007, while Kanye West’s engagement with Alexis Phifer ended five months later. The 31-year-old musician had already sung sincerely and emotively about his mom on “Late Registration” and many of the lines on “Graduation” saw him courageously doubting his own conceited public character, acknowledging the problems that it was meant to cover.