Just One Day Away From T-Mobile's Dream

By Michael Todd
16:15, September 22nd 2008
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Just One Day Away From T-Mobile's Dream

Tomorrow is the day of the official presentation of T-Mobile’s new HTC mobile phone, the first to use Google’s Android operating system. The device called Dream has been heavily featured in numerous posts over the past few weeks and the anticipation is higher than ever.

The Dream is expected to sell for about $200 through T-Mobile and the release date is scheduled for October. The companies involved have prepared the device as a direct competitor for Apple’s new 3G iPhone, from its features to its retail price. Even though the iPhone is widely appreciated and one of the market’s best sellers, there is always room for new releases, especially for the ones that bring an innovative factor. In T-Mobile’s case, this factor is Google’s operating system which is believed to change the way we use mobile phones. Aside from the iPhone, the OS will attempt to win some of BlackBerry’s users and also some of Windows Mobile’s.

Google is always looking for new areas to spread its activities and mobile-phone space seems like a good new direction. The company prepared this launch intensely and the outcome should be clear by the end of the year. One of the things that should give Google confidence in its product is the fact that both Samsung and LG announced their intentions of using Android for their 2009 releases.

Even though analysts believe that the sales for this year will be in the range of 300,000 to 500,000 units, HTC expressed its belief and hope that in the most unfortunate scenario the sales will be of at least 600,000 and if everything goes according to plan, the shipments should be of over 700,000 units.

The Dream will reportedly feature a built-in GPS (global positioning system), a tilt sensor for gaming and also a camera. It will ensure a quick access to many of Google’s applications such as Gmail, Google Maps, Google Docs and it is expected to feature Google’s new Web browser, Chrome. The technology chosen for the device will offer a touchscreen but it will also include a slide-out Qwerty keyboard.

In order to take the lead in this popularity contest, Google is also planning to make the Android open source, not charging anyone for using it or for writing applications for it. This should spark a lot of interest for developers which will be able to write any sort they program they choose for the Android-powered phones.

There are many opinions about the Dream’s impact on the market. Some claim that it is without a doubt the iPhone slayer, while others tend to keep a more reserved position.

"I don't think it's an iPhone killer. As long as Apple continues to innovate and create a good user experiences and sexy devices, there's always a place for that. If the mobile phone market is 3 billion units and Apple has 15 million, they are a pimple on the mobile phone landscape. There will always be a room for a pimple on the landscape. Google is playing for the rest of the enchilada," said John Bruggeman, chief marketing officer at Wind River Systems, a Google ally that helps phone makers build and customize Android for their phone hardware.



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