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Tomorrow is the day of the official presentation of T-Mobile’s
new HTC mobile phone, the first to use Google’s Android operating system. The
device called Dream has been heavily featured in numerous posts over the past
few weeks and the anticipation is higher than ever.
The Dream is expected to sell for about $200 through
T-Mobile and the release date is scheduled for October. The companies involved
have prepared the device as a direct competitor for Apple’s new 3G iPhone, from
its features to its retail price. Even though the iPhone is widely appreciated and
one of the market’s best sellers, there is always room for new releases,
especially for the ones that bring an innovative factor. In T-Mobile’s case,
this factor is Google’s operating system which is believed to change the way
we use mobile phones. Aside from the iPhone, the OS will attempt to win some of
BlackBerry’s users and also some of Windows Mobile’s.
Google is always looking for new areas to spread its
activities and mobile-phone space seems like a good new direction. The company prepared
this launch intensely and the outcome should be clear by the end of the year.
One of the things that should give Google confidence in its product is the fact
that both Samsung and LG announced their intentions of using Android for their
2009 releases.
Even though analysts believe that the sales for this year
will be in the range of 300,000 to 500,000 units, HTC expressed its belief and
hope that in the most unfortunate scenario the sales will be of at least
600,000 and if everything goes according to plan, the shipments should be of over
700,000 units.
The Dream will reportedly feature a built-in GPS (global
positioning system), a tilt sensor for gaming and also a camera. It will ensure
a quick access to many of Google’s applications such as Gmail, Google Maps,
Google Docs and it is expected to feature Google’s new Web browser, Chrome. The
technology chosen for the device will offer a touchscreen but it will also
include a slide-out Qwerty keyboard.
In order to take the lead in this popularity contest, Google
is also planning to make the Android open source, not charging anyone for using
it or for writing applications for it. This should spark a lot of interest for
developers which will be able to write any sort they program they choose for
the Android-powered phones.
There are many opinions about the Dream’s impact on the
market. Some claim that it is without a doubt the iPhone slayer, while others
tend to keep a more reserved position.
"I don't think it's an iPhone killer. As long as Apple
continues to innovate and create a good user experiences and sexy devices,
there's always a place for that. If the mobile phone market is 3 billion units
and Apple has 15 million, they are a pimple on the mobile phone landscape.
There will always be a room for a pimple on the landscape. Google is playing
for the rest of the enchilada," said John Bruggeman, chief marketing
officer at Wind River Systems, a Google ally that helps phone makers build and
customize Android for their phone hardware.
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