Joost wants to expand its content offer and in order to find and secure the most entertaing content it has signed a partnership with Creative Artists Agency (CAA), a leading talent and literary agency.

“Joost takes entertainment to the next level through its converged television-Internet platform, offering consumers the best content available via a superior interface,” said Michael Yanover, head of business development at CAA. “CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently-controlled content libraries. We are proud to play an important role in the development of Joost.”

Joost, the ambitious project of broadcasting TV programs over Internet, has signed already content distribution agreements with Turner Turner Broadcasting System, Inc., Hasbro, the National Hockey League (NHL), Sports Illustrated (SI) and Sony Pictures Television (SPT), CBS and Viacom.

Earlier this month, Joost received around $45 million from five backers, including the biggest Internet financing names in Silicon Valley, China and Europe.