Jobs Admits Failure Of MobileMe, Promises A Fresh Start

By Dee Chisamera
16:45, August 6th 2008
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Jobs Admits Failure Of MobileMe, Promises A Fresh Start

MobileMe was a mess in terms of providing quality service to Apple customers, and even Steve Jobs can’t deny that. In an e-mail sent to Apple employees, Jobs admitted things could have gone much better with MobileMe and that the launch of the service wasn’t exactly their “finest hour” (full text of the e-mail provided by Ars Technica).

Jobs went even further than saying things could have been better, calling MobileMe “simply not up to Apple's standards.” By the end of July, Apple engineers had their hands full with repairing processes for a service that promised to offer the best of .Mac and more upon launch.

Apple has kept its customers updated with the latest “achievements” on MobileMe, but unfortunately there were three bad news for every good news they announced. Customers were offered a 30-day extension for their MobileMe subscription in mid-July, but the road ahead remained bumpy for MobileMe.

“Although core services such as Mail, iDisk, Sync, Back to My PC, and Gallery went relatively smoothly, the new MobileMe web applications had lots of problems initially. Fortunately, we have worked through those problems and the web apps are now up and running,” Apple said in the e-mail sent to its customers in July.

The last update we’ve seen is dated July 29, when Apple admitted that they’ve restored the Mail service, including historical messages, to all the affected members. Problems continued as another syncing bug was discovered, causing contact and calendar data to not sync over-the-air with iPhones and iPod touch.

This seems to have been a really big oops for Apple, as they tried to make a triple combination: iPhone 3G, App Store and MobileMe, all launched at the same time. “It was a mistake,” Jobs admitted.” We all had more than enough to do, and MobileMe could have been delayed without consequence.”

A better idea than launching MobileMe as a monolithic service would have been launching over-the-air syncing with iPhone to begin with, followed by web applications one by one, first Mail, then Calendar 30 days later, followed by Contacts after another 30 days, Jobs suggested in the e-mail.

“The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will,” Jobs explained. “The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of the year.”

In the meantime, Jobs also found a way to put MobileMe back on track and deliver customers the experience they are expecting. The first step will be redirecting MobileMe towards Eddy Cue, who will lead all of Apple’s Internet services, iTunes, the App Store and MobileMe. Cue will report directly to Jobs.

“The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of the year,” Jobs ended his e-mail, which was delivered on Monday. Everyone is now curious to see if Apple will succeed in revitalizing it’s Internet service, and make it bigger and better than its predecessor.



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