The new Microsoft ad campaign, conceived to makes us all to better like Windows Vista, has already two commercials and they both present Jerry Seinfeld and Bill Gates trying to…

And this is the main problem. Trying to..? Nobody seems to know for sure where they are heading with those commercials. If the purpose was to get us all taking about Bill Gates and Jerry Seinfeld…well, mission accomplished. But, the link with Windows Vista is nowhere to be seen. At least until now…but who are we to judge what the masterminds from Microsoft and their ad agency are “cooking”.

In the second commercial Bill Gates and Jerry Seinfeld are trying to live with (let’s say at best), an average family, in other words they are trying to connect with real people.

As Jerry Seinfeld tells Bill Gates, while lying on a child’s bed, "You and I are a little out of it. You’re living in some kinda moon house hovering over Seattle like the mother ship. I’ve got so many cars I get stuck in my own traffic. We need to connect with real people." So far, so good

The only problem is that the family seems anything, but real. Dysfunctional…maybe, honored by the presence of the two famous guests…for sure, but that’s about it.

And speaking of the family, I can’t’ help myself imagine, how would I like an ad for Windows Vista with Bill Gates and the Bundy family from the famous sitcom “Married with children”. However, there are several funny moments, like the one when Bill Gates is trying to read a bed-time story (a firewall is involved) or when the software magnate is doing the robot moves.

Also, the ad is too long (4 minutes and a half) and is missing a final punch line.

In fact, right after the robot dance, the ad ends with “Perpetually Connecting” words on a Windows Vista look-alike screen. Give me a break, would you? 4 minutes to get this line?

So, it all might be just Web entertainment. Wondering about the two commercial’s characters, it seems that they both need an image refresh. But did they manage "perpetually connecting,” as the final screen shows?