Almost one year after Google announced its intention to acquire DoubleClick, the deal has been finalized and the plans for integrating the two are on the way. Better late than never, as Google is very excited about the acquisition and the benefits that will emerge from this combination.

“With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users,” said Eric Schmidt, Google Chairman and CEO.

The exact plans of what is going to happen from now on haven’t been revealed, but Google promised to offer regular news about the process of integrating the two companies. One thing that has been communicated was that within the next weeks, they will start organizing the employees of the two businesses, a process that is said to end in April.

Erich Schmidt admitted in an official blog that there may be some job cuts , not only in the U.S., but also in other regions. “We know that DoubleClick is built on the strength of its people,” he said. “For this reason we’ll strive to minimize the impact of this process on all of our clients and employees.”

Last year in April Google announced the agreement to acquire DoubleClick Inc. for $3.1 billion in cash from Hellman & Friedman, the San Francisco equity firm, along with JMI Equity and Management, in an attempt to offer users an improved experience and relevance of advertising on the Web.

Ever since that announcement, the competition (Microsoft Corp.), along with advocacy groups argued against such a deal, claiming it would give Google too much information on customers’ habits and it would take out competition, but both the European regulators and U.S. commissioners disagreed and approved of the deal.