According to the Boy Genius Report website, Wal-Mart will start selling a $99 iPhone at the end of this month. The device is said to have only 4GB, but it will retain all the other iPhone features. Although the rumor isn’t confirmed, the hype has already begun. The information about the 4GB iPhone suggests that the $99 price will require a two-year contract. The website does not confirm the $99 iPhone information.

The Boy Genius Report earlier revealed the distribution of Apple’s device in Wal-Mart stores, information which was later confirmed by the famous retail chain. Wal-Mart representatives stated that they will sell iPhones on December 28 in 2500 of their 3500 stores across the United States.

At the time the iPhone was released, a 4GB version was available, although its production was ceased as Apple concentrated in marketing the larger-memory models. Both analysts’ overview of the market and people’s interest in the low-cost iPhone predict that, if released, the device may help Apple to rapidly increase its smartphone marketshare. Along with that, Apple has the advantage of big revenue with each iPhone sold. This makes it easy for the company to cut the prices if needed, especially after the winter holidays, as Charles Wolf, an analyst from Needham & Co., said.

The 4GB iPhone is feasible, considering the harsh competition lying ahead. T-Mobile’s Android, the BlackBerry Storm, the SonyEricsson Xperia X1 and the hyped Nokia N97 each want their own share - that’s good news for the customers, as the price cuts are surely to follow.