While promoting the September 30 release of “Iron Man” on DVD, the man behind Iron Man, writer/director Jon Favreau reveals his plans about how the sequels will be bigger and better.

During a press event held on Thursday, the obviously excited creator of “Iron Man”- the movie talks about rising up the bar when it comes to superhero/supervillain action in his future projects. New technology and new characters are to be brought in, as well as a whole new marketing attitude.

As to the sources of inspiration, Favreau says that Matt Fraction's work is a good starting point, as his series are “informed by current events and what's going on in the world,” which is something that he and writer Justin Theroux, as well as all the people involved in the project, feel very strong about.

When it comes to the new adventures of the Iron Man, there is one name that keeps popping, probably because the whole character is so mysterious and dark, complete with a whole Asian mythology thing going on, and that name is The Mandarin. Although he wasn’t really in the first movie, occasional hints were present and Favreau promises that we will finally get to see the infamous villain. “The Mandarin is such a tricky character for us. Because everywhere you turn it's a minefield. Ok, so we get into the mystical Asian dark arts and inter dimensional travel and all the rings that do different things and the psychic abilities and stuff and that could be cool,” he says.

On his superhero rival, The Dark Knight, the director says that he does feel like this particular movie raised the bar when it comes to technology, so he figured a good story and a good approach is not enough. “ I would love to do some IMAX stuff,” Favreau says. “I think that's going to be a game-changer. I would love to do some of it on IMAX for IMAX. It's all a matter of dollars and cents for them. I would love to do 3-D because just think of the HUD. Just think of that virtual space and what that would be like, the layers and what you could get away with and how much fun it could be. It also drives people to see it in the theater and makes it that much more of an experience.”