The battle for market share is never over when it comes to the three most prominent chip manufactures,  Intel, AMD and Nvidia. While the latter is trying to consolidate its position as the GPU market leader, Intel comes to this market with a new product, the Larrabee accelerator, and AMD is fighting financial difficulties. As expected, the three companies have  tailored their new strategies that they hope to help them reach their goals.

Nvidia is taking benefit of being the best positioned company on the GPU market and is helping start-up companies that use its chips and programming language, CUDA. The situation is a win-win one. While these small companies find in Nvidia a strong partner that is helping them grow, the company enlarges the number of applications that use its chips, thus acquiring even more market share. One of the companies that Nvidia invested in at the beginning is Keyhole, which was acquired by Google and turned into Google Earth. Nvidia also prepared a special conference for these companies that is called Emerging Companies Summit. This year's edition will take place August 26-27 in San Jose.

But Nvidia's position could be challenged by Intel, which is eager to enter the GPU game with its Larrabee chip. The biggest problem the company will have to face is the lack of applications written for this processor. Even though the Larrabee can do more things than a regular GPU, the company is planning on launching it for the gaming industry, hoping that the market will catch its taste and finally use it at its full potential.

Coming after seven quarters in which the company has reported losses, AMD has to do something to get out the financial tight spot where it is now. It seems that the company is planning on giving up having its own factories and is exploring the possibility of outsourcing its production, something that other chip manufacturing companies are doing already .