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Nintendo’s Wii, the little gaming console that could,
marches on triumphantly in Japan,
its homeland.
According to a report issued by Enterbrain, a Japanese
company that tracks gaming sales, Nintendo's Wii outsold Sony's PlayStation 3
by more than five to one in Japan
in May.
Enterbrain noted that the Japanese had bought 251,794 Wii
consoles last month, while Sony sold just 45,321 PS3s.
Since its November 2006 launch, Nintendo Wii outsold both its
competitors every month, in US and Japan, excepting December when the title of
best selling console in US was gained by Xbox360.
In total, Nintendo has sold about 2.49 million Wii consoles
in Japan
since it was launched last December, while Sony has sold 928,642 PS3s since it
was introduced here last November.
Nintendo's success is based on its approach which emphasized
fun games aimed at casual players who could control the action using an
innovative motion-detection remote control unit.
In a analysis published in March this year some months ago
the research company IDC has predicted that Nintendo's Wii will outship and
outsell the 360 and PS3 in 2007 and 2008.
IDC said that Microsoft's Xbox 360 was the best selling
current generation console for 2006 because it enjoyed a full year lead in the
market. According to IDC’s study, called Worldwide Videogame Console Hardware
and Software Forecast 2006-2011: Ready for a New Game, Nintendo is the only one
of the three manufacturers working to grow its total accessible market for its
hardware and software by broadening its audience beyond the traditional market.
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