Thursday, Microsoft posted on their PressPass site several images that offered viewers a glimpse of the company’s new advertising campaign called „I’m a PC”, which is aimed at fighting Apple’s „Mac vs. PC” commercials.

The latter feature John Hodgman, American author and humorist, who plays an anthropomorphized PC opposite actor Justin Long, who personifies Apple’s Mac. A relaxed, casually dressed Long sheds light upon the shortcomings of the Personal Computer, portrayed in a stiff and much too formal manner by Hodgman, thus showing the device’s inability to catch up to the hip Macintosh.

Recently, Microsoft has paid ad agency Crispin Porter & Bogusky $300 million for a campaign that is to give the Windows Vista operating system a brand new look and also to clear the PCs’ tarnished image.

The company’s first commercials showed comedian Jerry Seinfeld alongside Bill Gates in their attempt to relate to ordinary people, since Microsoft admitted to having long neglected the large public.

Despite these efforts, the two ads for which Seinfeld was paid $10 million were not well received by the audience.

This week, the multinational computer technology corporation has launched the second part of the campaign, which consists of commercials featuring a real Microsoft engineer who introduces himself with the line „Hello, I'm a PC, and I've been made into a stereotype." The man, who has been identified only as Sean, much resembles John Hodgman, rendering obvious the fact the ads have been thought as a „Mac vs. PC” parody.

Nevertheless, four of the images that appeared on the PressPass site seem to have been created on Macs, since they display the designation "Adobe Photoshop C3 Macintosh" when the Summary tab is clicked on the Properties menu.

Other frames from the ads feature Deepak Chopra, Indian writer, and Geoff Green, a Canadian adventurer.