In the first place, why would anyone want to work for Sean “Diddy” Combs? Yes, money! Second of all, why would anyone want to compete for this job, during a television show? Yes, fame! And, third, don’t you have the impression that you’ve seen this before? Yes, on “The Apprentice” with Donald Trump.

“I Want to Work for Diddy” is somewhat like “The Apprentice” but a lot more “street-like.” According to USA Today, the show will begin tonight at 9 on VH1. The basic story is that there are the contestants and the judges, including former Diddy assistants who get to describe the wonderful job of beginning with a job assistant for Sean “Diddy” Combs and climbing up the hierarchy scale, being part of Diddy’s organization. The contestants have to compete with each other, in order to get to work for Diddy.

Capricorn Clarke, one of the three judges on “I Want to Work for Diddy” talked about the “easy” job he had, acknowledging that it paid off..eventually.

“I couldn't do it anymore. I needed my life back. It's like being a Navy SEAL,” said Clarke, according to USA Today. And what does Clark work now? He is marketing director for Combs' Sean John fashion wear business. Not bad, heh?

Encouraging the contestants, Diddy described some of him demands.

“I demand the best. Sleep is forbidden. If you work for me, you have to roll how I roll. I’m not really human. I’m like a machine,” said Diddy, making sure the contestants know what’s coming.

Some of the contestants are: Rob, a war veteran; Andrew, a personal trainer; Deon, who says he is a “radiator of pure light”; Laverne, a transgender woman; Stefanie, a Boston College graduate; Red, a club promoter and Kim, who calls herself Poprah.

“This is a new area for reality TV. It's hyper-reality,” said VH1 programming chief Jeff Olde, adding that “Diddy has the keys to the kingdom when it comes to acting, entertainment, music and fashion.”