Obviously the interest in music has not dropped a bit, as shown by the ratings for the Grammy Awards. In spite of the fact that music sales may be kind of low, Nielsen Media Research said that an estimated 19.1 million people watched Sunday’s ceremony, which means this year’s show had around 2 million more viewers than last year. It looks like this year’s viewership was higher than it has been for three of the past four years even. The age of the young viewers ranged from 18 to 34 therefore ratings were up 23 percent.

 

The rise turned out to be yearly and CBS officials have the explanation to it. Apparently, this year’s Grammy program is responsible for such remarkable results in reaching a mixed audience. The program featured the performances of various pop musicians such as veterans like Neil Diamond or Stevie Wonder and teen dreams like the Jonas Brothers, Taylor Swift or Justin Timberlake.

 

Last year's Grammy Awards, which gathered 17.2 million viewers, was the lowest-rated Grammys since the awards were first aired by CBS in the mid-1970s in spite of the fact that it featured quite a similar generational mix of performers, such as the couple consisted of Alicia Keys and Tina Turner.

 

Now that the awarding is over, it does not mean that the Grammys has lost its interest in the young audience.

 

The Grammy Awards are originally called the Gramophone Awards. The National Academy of Recording Arts and Sciences of the United States yearly presents them for outstanding achievements in the music industry since the 29^th of November 1959 when the first Grammy Award telecast took place on NBC. The ceremony is usually held in February now and this year the magic happened at Los Angeles' Staples Center for the sixth consecutive year.