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Helio, a MVNO joint venture between South Korea’s
SK Telecom and Earthlink, announced Wednesday that it would launch a YouTube Mobile
application for all users of its Ocean Handset at no additional price. The device
will allow mobile users access to community features on the site for the first
time, the company said.
The new application is by far much better than Google’s
YouTube mobile site at m.youtube.com, as it allows its users to view YouTube videos,
rate and comment upon them and upload newly recorded videos as well. Users will
be able to share favorite videos with friends in the phone’s contact list or to
add a video to their list of Favorites and create new video playlists. Users can
also geotag their video uploads using GPS, so people can see where they shot a
video.
"Accessing YouTube while on the go has been limited to browsing and
viewing, without the rating, sharing and personalization features that have
made YouTube a runaway hit on the Web. Helio is taking mobile YouTube beyond
anything else on the market, letting members view tens of millions of videos
but also giving them true community interaction comparable to the Web and even
beyond the Web?” said Sky Dayton, CEO of Helio
"Helio has taken the mobile YouTube experience to the next level. This innovative
application offers people even more customization and provides them with
instant access to interact with the YouTube community whenever and wherever
they go," said Chad Hurley, CEO and co-founder, YouTube.
The application seems to work fine in general, but there are
still some things that need to be improved. For example, the quality of the
videos on the YouTube Mobile application does not match that of the main website,
as most clips require a fair amount of buffering before they start. Another inconvenient
seems to be how the user gets back to the navigation tabs quickly from the
video viewer, as the application tends to start rebuffer previous clips when
the back button is hit.
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