It’s not magic, it’s just the way business works. As a result of the film “Harry Potter and the Half-Blood Prince” release being pushed back from November to summer 2009, Electronic Arts is delaying the release of the video game bearing the same name.

The two were considered to work more effectively together, so they will be found on the same shelf almost a year from now. "We are creating an immersive game experience that Potter fans around the world will really enjoying as they fly and duel their way through the story of the film," said Robert Sashak, vice president of EA Casual Studios.

The reason for tormenting millions of children of all ages from all over the world is the after-effect of the writer's strike earlier this year, which already had an effect upon hundreds of other productions. As a result to the postponement, EA shares fell 1.2% to $45.94 on a day when the major stock indexes surged. The company was expecting to gain $120 million in revenue and 13 cents per share in profit if the release woulnd’t have been put off.

But true Harry Potter fans know pleasure-delay when they see it. Another year of waiting means so much more pleasure in brewing magical potions, engaging in air duels and sorting out the identity of the mysterious Half Prince.

Until then, they’re stuck doing that tedious annoying thing: reading the book for a change, instead of waiting for the movie and game to come out.